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A dark living room with a glowing TV screen airing a crime-caper trailer, neon city light spilling through the blinds.LATEST TRANSMISSION / NEWS
GTA 6 / 9 MIN READ

GTA 6's Launch Machine Is at Full Throttle: First TV Ad, Miami Takeover, $630M in Pre-Orders, and a Game Awards Slot

Three weeks before launch, Rockstar has switched from secrecy to saturation. The first television advert aired during NBA opening night (with the shower scenes trimmed for broadcast), Miami is being wrapped in a reported multi-million-dollar campaign, pre-orders are estimated past $630 million, and the 19 November release lands one day inside The Game Awards eligibility window. We separate what is

29 Oct 2026, 04:00 UTCREAD THE LATEST

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A dark living room with a glowing TV screen airing a crime-caper trailer, neon city light spilling through the blinds.NEWS / GTA 6

· 9 MIN READ

GTA 6's Launch Machine Is at Full Throttle: First TV Ad, Miami Takeover, $630M in Pre-Orders, and a Game Awards Slot

Three weeks before launch, Rockstar has switched from secrecy to saturation. The first television advert aired during NBA opening night (with the shower scenes trimmed for broadcast), Miami is being wrapped in a reported multi-million-dollar campaign, pre-orders are estimated past $630 million, and the 19 November release lands one day inside The Game Awards eligibility window. We separate what is

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